Sticker Collective
A bold, modular brand system made to flex across subcultures without losing its voice.
Sticker Collective was an e-commerce sticker brand selling through online marketplaces — but the product was never just the sticker. It was about belonging, language, and the joy of putting something exactly where it shouldn’t be.
While working there, I rebuilt the brand from the inside out. I designed a flexible visual system and voice that could shift to speak motocross one day, anime or journaling the next — without sounding like an outsider. Each drop leaned into the world it came from, using slang, styling, and tone that felt like it came from within the scene.
Behind it all was a system: clear structures, scalable templates, and design rules that let us move fast without starting over. Collections were loud, self-aware, and easy to remix.
This wasn’t about building one brand. It was about building a container for many — and making each one feel like it had always been there.
Co-Founder
& Creative Lead