The Beautiful Bunch is a floral enterprise that supports women from refugee backgrounds. They are a not for profit I had the pleasure of creating a brand and website for.
I wanted to keep the word mark really clean, as it would always be accompanied by beautiful bouquet imagery. I displaced the tittle on the 'i' and allowed it to ‘bloom’ into an accompanying asterisk. The colour palette was inspired by the stems of the flowers and paper they’re wrapped in, to ensure it remains recessive amongst their colourful products.
